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Abby Goldberg

Abby is a lifelong advocate, social entrepreneur, storyteller, and mother with over 20 years of experience in leading human rights organizations and over 15 years in producing, writing, and directing award-winning films and campaigns. In 2018, she founded Variant Strategies, a company that uses film to translate complex issues into compelling, actionable stories. Her work has mobilized millions, influenced over a dozen laws, prevented numerous deportations, and directed millions of dollars in public funding to underserved communities.


Before founding Variant Strategies, Abby co-founded several notable organizations, including the Global Justice Center, the New Media Advocacy Project, and A Human Right. She has led strategic advocacy campaigns across six continents, produced over 40 advocacy videos, and consulted for prominent international organizations such as UN Women, UNHCR, and the Nike Foundation. Her work has impacted clients like Brooklyn Defenders Service, the ACLU, and Hispanics in Philanthropy.


Abby serves on the Board of Democracy Lab and the Global Advisory Board of WorldPulse. She is an alumna of the Coro Women in Leadership Program and American University's School of International Service.


Committed to lifelong learning and bridging divides, Abby believes in the power of visual storytelling to drive empathy and create a more just and equitable world. Her notable projects include the "We Have Rights" animated video series, which reached over 24 million immigrants and played a crucial role in preventing deportations, and a film that helped establish Armenia's first domestic violence law.