Noemi Boyer is CEO of Demo Lab, a non-profit dedicated to revitalizing freedom and democracy in Costa Rica and Latin America through active citizen engagement and critical thinking. She drives Demo Lab’s programs that combat apathy, strengthen the rule of law, and uphold democratic principles through cutting-edge research, education, and transformative events.

As CEO, Noemi cultivates a culture of excellence by applying entrepreneurial principles such as the 10x mindset, bold visioning, and disciplined execution. She focuses on optimizing how teams think, expand their vision of what’s possible, and translate ideas into action. Passionate about people, she thrives on helping others grow into their fullest capacity, empowering the next generation of leaders to step into their role as guardians of freedom.

She oversees the execution of all Demo Lab programs—including the Freedom Academy with civic engagement programs and Bitcoin education initiatives, and the BLISS Summit, an invitation-only gathering of philanthropists, business leaders, technologists, and human rights defenders advancing the global freedom movement.

An early riser and fitness enthusiast, Noemi brings the same dedication to growth and well-being in her personal life as she does to her professional mission. Her dynamic approach reflects her belief in continuous learning, resilience, and purposeful living.